BASA Ventures is a distribution company, which distributes physical and virtual products across multiple routes to market in South-Africa. BASA’s predominant focus is its exclusive partnership with the mobile network, Cell C. This partnership allows for the distribution of prepaid sim cards, postpaid contracts and small to medium enterprise solutions for businesses. It also allows for distribution of prepaid airtime as well as leveraging the relationship to develop and distribute MVNO type products.

Since its inception in 2018, BASA Ventures has distinguished itself through a comprehensive and differentiated product offering that ensures relevance in the market, drives acquisition and usage, and minimizes churn. BASA’s core focus is on the empowerment of unemployed individuals within the various communities in South-Africa, to ensure that we use our products and services to promote and ensure sustainable income generating business models.

Grow market share and customer usage nationwide through various distribution channels.

Build and sustain a robust active subscriber base

Offer customized pricing and benefits to different customer groups.

Assist Cell C in educating customers and launching new products and services through our distribution network.


To drive and ensure growth through our Independent,

Wholesale, and Community Channels by executing market

expansion strategies, particularly within the informal and main

market areas of South-Africa. BASA remains committed to ensure

job creation and stimulating sustainable income through the

delivery of its products and services.

To become the leading distributor and preferred partner to

Cell C Service Provider of prepaid based products and

services.