BASA Ventures distributes across various routes to markets in South Africa, which allows expanded reach and presence, giving us a national presence across all segments of the market. ​

Our independent and informal retail sector includes spaza shops, hawkers, and informal/independent retail stores nationally,​ positioning us at the heart of our township and rural communities. ​

Our wholesale distribution segment includes traditional wholesale distributors and multi-lane cash and carries. ​

One of BASA’s core values is the empowerment of communities and driving economic growth, and this is key within our direct distribution segment. ​ This segment focuses on the distribution of Cell C starter packs directly through an agent model. ​ Empowering our agents through learning and development programs gives them the ability to sustain and maintain a monthly income, therefore integrating these individuals into the mainstream economy. ​

Through innovative value offerings, BASA can tailor-make a starter pack offering in line with specific community requirements. ​ We offer unique value propositions for church groups, schools, universities, sporting clubs, SMEs, etc., that allow these communities to provide real and relevant value to their members under their own brand. ​